Puma, is a German multinational company, that designs and manufactures sports and casual footwear, apparel and accessories. The company was founded in 1948 by Rudolf Dassler. PUMA has relentlessly pushed sport and culture forward by creating fastest products for the world’s fastest athletes. For more than 70 years, it draw strength and credibility from heritage in sports. Rudolf Dassler at first named the new-established company as Ruda, but later changed the name to Puma. Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. While the current logo was registered in 1979. The most famous collaborations: Puma x Ader Error, Puma x Hello Kitty, Puma x Jahnkoy, Puma x Tetris, Puma x Karl Lagerfeld, Puma x Les Benjamins, Puma x Helly Hansen, Puma x Tyakasha, Puma x Sue Tsai, Puma x The Godfather, Puma x Rhude, Space Explorer Pack, Puma x Diamond Supply Co., Puma x Pantone, Puma x MTV, Puma x Ader Error.