Reebok was established, in 1958, as a companion company to J.W. Foster and Sons, by a pair of brothers, Joe and Jeff Foster, in England. The brand name is inspired from a species of African Antelope, and acquired the exclusive rights to Reebok in North America the Grey Rhebok. In 1979, Paul Fireman, an American outdoors gear wholesaler, Firema.
Reebok Sport's collection offers comfort, efficiency, and style in both workouts and everyday life. Reebok has created separate products for CrossFit, Fitness & Training, Running, Combat and Studio Fitness. In 2010, Reebok announced her partnership with CrossFit and since then they specialize in equipment for this type of exercise. Reebok Sport is partnering with Victoria Beckham and has created special shoes for those who train with Les Mills programs.