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• Vintage running design from the 90s with a newer refresh
• Suede and mesh upper for style and breathability
• Soft ENCAP midsole for cushioning
Color: White
Brand: New Balance
Application: Regular
Material: Suede, Mesh, Rubber
Care: Cleaning with a suede brush and damp cloth
The 740 returns introduces itself to a new generation. Blending authentic 2000s aesthetics with modern design lines, It perfectly balances a retro running look with today's street style.
Built for the city’s pace, it features a segmented midsole with ABZORB technology. This combination of cushioning and compression resistance provides a fatigue-free stride!
The mesh upper offers premium breathability, while two-tone details and the molded 'N' logo give a unique identity. Reflective accents add that extra technical touch, making sure you stand out.
Pair the 740 with comfortable track pants and a classic Tee. If the weather calls for it, add a track top for the ultimate "athleisure" look!
Clean your New Balance shoes by hand following the steps below:
New Balance was founded in 1906 as the "New Balance Arch Support Company" by the British William J. Riley. Initially providing customized designs for athletes, it evolved into the creation of the first running shoe in 1960, the "Trackster", which became iconic. In 1972, Greek-American Jim Davis purchased the company, while his wife, Anne, began developing the company's culture. New Balance products were very successful in the '80s, enhancing their technology and quality. Their partnership with Liverpool in 2015 and other athletes made the company even more famous. New Balance products combine quality, technology and style, allowing every athlete to stand out.
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