In 1966, brothers Paul Van Doren and Jim Van Doren with Gordon C. Lee opened the first Vans store under the name The Van Doren Rubber Company, at 704 East Broadway in Anaheim, California. The business manufactured shoes and sold them directly to the public. On that first morning, twelve customers purchased Vans #44 deck shoes, which are now known as "Authentic". In 1976, Vans released the Vans #95, now known as the Era, with a padded collar and different color combinations and becomes the shoe of choice for a generation of skateboarders. Also Vans’ “Off The Wall” logo makes its debut. The next year, Vans #36, the Old Skool, debuts with the now famous Vans Sidestripe.